Practical advice on getting found online
Plain-English writing on web design, local SEO and turning a website into enquiries, written for Irish trades and service-business owners. No jargon, no filler, just what has worked for the businesses we run sites for.
Meet inflow: one inbox for your customer enquiries
The tool we built for service businesses: one inbox for every enquiry, replies drafted in your own voice, and quotes you can send and get paid on in the thread. Now in early access.
Read the guideHow plumbers in Ireland get more work from Google
Where plumbers actually get work online, how emergency and planned jobs are found differently, whether to back the Business Profile, local SEO or Google Ads, and how to judge the spend.
Read the guideMarketing for electricians in Ireland: win more work from Google
Where electricians actually get work online, whether to back the Business Profile, local SEO or Google Ads, and how to judge the spend by booked jobs.
Read the guideHow much does SEO cost in Ireland?
The real monthly price bands in Ireland, what each one buys, how long results take, and why the honest way to judge SEO is the enquiries it brings in.
Read the guideHow much should a small business spend on a website in Ireland?
Real build and running costs for Irish small businesses, what drives the number, the Trading Online Voucher, and how to budget by the work it wins.
Read the guideWhy your website gets visits but no enquiries
How to tell a traffic problem from a conversion problem, the three things that quietly cost you the call, and what to fix first.
Read the guideWebsite maintenance costs in Ireland: what you should pay
What each monthly price band actually buys, how to tell bare upkeep from a plan that grows enquiries, and how the work should be billed.
Read the guideLocal SEO in Ireland: what actually moves rankings
The three things Google weighs, why your Google Business Profile and reviews do most of the work, and where your website earns its keep.
Read the guideHow much does a website cost in Ireland?
What drives web design prices, the ongoing costs people forget, and how to compare quotes properly before you sign anything.
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