Google review Verified on Google
liam and the team rebuilt my old site very happy with how it’s going website looks very professional. Would be happy to recommend anybody to him. 10 out of 10.
Our work/Case study
Delaney Tarmac: 270 pages across five counties
How we built a 270-page site for a Kildare driveway and patio contractor, with a page for every surface and every town the crew covers, and turned it into 65 enquiries in a month.
- BusinessDriveways and patios
- Based inNewbridge, Co. Kildare
- CoversDublin, Kildare, Wicklow, Laois, Offaly
- ServicesWebsite and local SEO
65
enquiries in a month
23 phone calls, 18 WhatsApp messages and 24 quote forms, from the website.
270
pages, one for each surface and town
Across Dublin, Kildare, Wicklow, Laois and Offaly, each written for the searches made there.
4x
more clicks from Google
Search clicks went from 219 a month to 913 a month in five months of SEO work.
Counted from Delaney Tarmac's own Google Analytics, Ireland only: a tap on the phone number, a tap on WhatsApp and a sent quote form each count once, with test events taken out. Search clicks are from Google Search Console.
The business
45 years of driveways, and a crew that travels
Delaney Tarmac is Paul's driveway and patio business in Newbridge, Co. Kildare: SMA tarmac, block paving, resin bound, gravel, tar and chip, and porcelain and natural stone patios, backed by a five-year workmanship guarantee.
The crew lays drives across Dublin, Kildare, Wicklow, Laois and Offaly, so the work is spread over five counties and dozens of towns, most of them an hour or more from the yard.
The problem
Found near the yard, invisible everywhere else
A homeowner looking for a new drive searches for the surface and the town: resin driveway Naas, tarmac contractor Lucan, patios Maynooth. A Google Business Profile only ranks near where the business is based, so for every other town the crew works in, the work goes to whoever has a page written for that place.
Delaney needed to be found in all of those towns, for every surface, by people comparing three quotes on a phone in the evening.
What we built for Delaney Tarmac
A site designed around Paul's own finished drives, then grown page by page under a monthly local SEO plan.
Get a site like this ↗A page for every surface
SMA tarmac, block paving, resin bound, gravel, tar and chip, patios and repairs, each on its own page with its own photos and the questions people ask before they choose it.
A page for every town the crew covers
31 Dublin suburb pages and 55 Kildare pages, each written for that place, plus the counties around them: 270 pages in all, none of them the same page with the name swapped.
Eleven project pages
Real driveways and patios, each with the town, the surface and what was done, so a homeowner sees work near them before they ring.
A quote path on every page
Call Paul, WhatsApp a photo of the old drive, or send the quote form, in reach on a phone without scrolling, and every one counted.
Structured data on every page
LocalBusiness schema, titles written for the searches and a sitemap Google can read, so each page is understood as a driveway business in that town.
Monthly SEO, reported on enquiries
New pages and articles from Search Console every month, and a report of the calls, WhatsApps and quote forms the site took, never just rankings.
Designed around the drives
Navy and white, big photography of finished work, and the call and WhatsApp buttons fixed in reach on a phone.
The finished drive leads
Homeowners choose between quotes on the look of the work, so every page opens with Paul's own photos, grouped by surface and captioned with the town.
Trust before the price
45 years in the trade, the five-year guarantee, the Totally Dublin feature and the reviews sit high on the page, where a homeowner checks before ringing.
Built for the phone
Most of the searches happen on a phone, so the call and WhatsApp bar stays in reach and the quote form asks only what Paul needs to price the job.
From one yard to five counties
The Business Profile puts Delaney on the map around Newbridge. Every other town is won by its own page.
Average position across the site went from around 36 to around 11 in five months, and the page for tarmac contractors in Kildare sits second to third on Google.
What the businesses we build for say
Google review Verified on Google
From that first phone call to a whole new website took only a week. From start to finish he kept asking what I wanted and got it perfect first go.
Google review Verified on Google
Liam recently designed and built our website and I couldn't be happier with the result. From start to finish he was professional, easy to communicate with, and really understood what we wanted for the business. The site looks great, runs smoothly, and represents our company exactly how we wanted it.
Google review Verified on Google
Wow, what a super experience. Efficiency on another level. One of the best, most professional companies I have ever had the pleasure of dealing with. So happy with the end product. I will be telling everyone about the great service.
Google review Verified on Google
Absolutely the most professional company I have dealt with in 30 years in business. Straight to the point on all fronts. The process was so straightforward, I couldn't imagine a better outcome. Thanks for everything.
Google review Verified on Google
Liam has been a pleasure to deal with from start to finish. The whole process was easy. Very experienced in what he does. Highly recommended.
Google review Verified on Google
Everything was done quickly, professionally, and to a high standard. Excellent design. I'm very glad I used their services.
Google review Verified on Google
One of the best agencies I've worked with. It was amazing to see my idea come to life with such understanding. It's a little pricey, but you get what you pay for, and I kind of appreciate that.
Google review Verified on Google
Great service, very efficient and easy to deal with. Made the whole process simple and stress-free. 10/10. Thank you.
Google review Verified on Google
Service delivery is incredible. Delivered in a timely manner and with the utmost professionalism.
Google review Verified on Google
I got a website from Eflow Solutions. The setup was seamless and problem free. The new website looks clean and professional and it's very user friendly. Would highly recommend to anyone.
How the work ran
The site first, then the town pages, then month after month of SEO work.
Step 1
The site
Designed around Paul's finished work and his services, and launched with its sitemap in Search Console.
Step 2
Dublin
31 suburb pages, each written for its place, where Paul wanted more work.
Step 3
Kildare
All 55 Kildare pages, covering the towns around the yard and the county beyond it.
Ongoing
SEO and reporting
New pages and articles from Search Console, and a monthly count of the enquiries the site took.
More of our work
Every site below is live, built by Eflow Solutions around the business behind it.
See all our work ↗Questions about the Delaney Tarmac website
How many pages does the Delaney Tarmac website have?
About 270: a page for each surface Delaney lays, a page for each Dublin suburb and Kildare town the crew covers, the county pages, eleven project pages and the guides added each month. Every page is written for its own surface or place.
How were the enquiries counted?
From Delaney Tarmac's own Google Analytics, Ireland only. A tap on the phone number, a tap on WhatsApp and a sent quote form each count as one enquiry, with test events taken out. The site took 65 enquiries in a month on that count.
Why does a driveway company need so many town pages?
Because the Google Business Profile only ranks near the yard. A homeowner in Lucan or Naas searches for a driveway company in their own town, and the business with a page written for that town is the one they find.
Can you build a site like this for my business?
Yes. We work with one business of each kind in an area, so if you lay drives in the same towns as Delaney Tarmac we will tell you straight away. Otherwise the build is quoted in writing within 24 hours of a short call.
Want a website that works like this one?
Tell us what the business does and where it works. A written quote comes back within 24 hours.
Liam WolfeFounder, Eflow Solutions087 348 3766 · liam@eflowsolutions.ie · WhatsApp