Case Study · Driveway & Patio Contractor

    Delaney Tarmac.

    A 250+ page custom-coded website with full technical SEO, article writing and Google Business Profile optimisation, built to rank delaneytarmac.ie across Dublin, Kildare, Wicklow, Offaly and Laois.

    Client
    Delaney Tarmac
    Sector
    Driveway & Patio Contractor
    Service Area
    5 Irish counties
    Pages built
    250+
    Visit live site Start your project
    Delaney Tarmac website on mobile, responsive build by Eflow Solutions
    250+ Pages · Live
    250+
    Pages built
    5
    Counties served
    100%
    Custom-coded
    4-7
    Days per phase

    (The Brief)

    What Delaney Tarmac needed

    Rank for tarmac across five Irish counties.

    Delaney Tarmac operates across one of the largest tarmac service areas in Ireland, Dublin, Kildare, Wicklow, Offaly and Laois. Each county has its own towns, its own competitive landscape, and customers searching for very specific local queries ("tarmac driveway Naas", "potholes repair Tullamore", "asphalt contractor Bray"). The brief was clear: a website that doesn't just exist online, it dominates local search across every service in every town in the entire service area.

    A single homepage and a few service pages wouldn't move the needle. They needed page-level SEO at scale, and a build that could carry the weight technically.

    Counties covered
    DublinKildareWicklowOffalyLaois

    (What We Built)

    Six pieces of the full delivery
    01

    Custom Website

    02

    250+ Pages

    03

    Local SEO

    04

    Technical SEO

    05

    Article Writing

    06

    Google Business Profile

    Web DesignSEOGoogle AdsCustom AIBrandingWeb AppsWeb DesignSEOGoogle AdsCustom AIBrandingWeb Apps

    (Our Approach)

    Four phases from brief to live
    01
    Phase 01

    Strategy

    We mapped Delaney's full service catalogue against every town in their five-county service area. The plan: a dedicated page for each service × town combination, built to rank for one specific high-intent local query.

    02
    Phase 02

    Design

    A clean, trades-credible visual system designed to read well at speed. Big imagery of finished work, easy contact paths, fast-loading on mobile networks. Built so a homeowner deciding between three quotes lands here first.

    03
    Phase 03

    Build

    250+ pages generated through a templated build, each with unique copy, headings, schema and internal linking. Custom-coded for performance, every page scores cleanly on Core Web Vitals.

    04
    Phase 04

    SEO

    Technical foundations laid at launch, schema markup, sitemap, robots, canonical, hreflang where relevant. Combined with ongoing local SEO and GBP work to rank for queries across the full service area.

    (Client Voice)

    Verified Google review
    Liam just finished a complete new website for me. After months of looking for a good website company, Liam contacted me, and from that phone call to a whole new website took only a week, I'd say. What a website he did for me. From start to finish he kept asking me what I wanted and needed in a website, and he got it perfect first go. Anyone looking for a new website or one to be redesigned, get in touch, you won't regret it. Thanks again Liam.
    Delaney Tarmac
    Driveway & Patio Contractor · Dublin, Kildare, Wicklow, Offaly, Laois
    Verified Google Review

    Site is live across the full five-county service area with ongoing SEO and article work running monthly.

    See it live.
    delaneytarmac.ie, the full 250+ page build, live in production.
    Visit site

    let's connect.

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    Or email us directly
    Call +353 87 348 3766
    Where we're based

    Dublin,
    Ireland.

    Headquartered in Dún Laoghaire and working with growing businesses right across Ireland. Projects run fully remote, with a real Dublin team behind every build.

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    A Dublin web design agency, working with Irish businesses nationwide.