Jemi Construction
Construction
Case study · Driveway & patio contractor
Rank for tarmac across five Irish counties
A 250+ page website with full technical SEO, article writing and Google Business Profile optimisation, built to rank delaneytarmac.ie across Dublin, Kildare, Wicklow, Offaly and Laois.
- Client: Delaney Tarmac
- Sector: Driveway & patio contractor
- Service area: 5 Irish counties
- Pages built: 250+
delaneytarmac.ie10-12 enquiries a month from local search
250+
Pages built
Every service, every town
5
Counties served
Dublin, Kildare, Wicklow, Offaly, Laois
100%
Local-first build
Every page targets one local query
10-12
Enquiries a month
From local search alone
The brief
What Delaney Tarmac needed
Delaney Tarmac operates across one of the largest tarmac service areas in Ireland: Dublin, Kildare, Wicklow, Offaly and Laois. Each county has its own towns, its own competitive landscape, and customers searching for very specific local queries: "tarmac driveway Naas", "pothole repair Tullamore", "asphalt contractor Bray". The brief was clear: a website that doesn't just exist online, it competes for local search across every service in every town in the entire service area.
A single homepage and a few service pages wouldn't move the needle. They needed page-level SEO at scale, and a build that could carry the weight technically.
What we built
Six pieces
Six pieces
of the full delivery
01
Custom Website
A full site designed around the Delaney Tarmac brand, services and audience, built to carry 250+ pages.
02
250+ Pages
Programmatic local SEO build covering every service across every town in the 5-county service area. Each page unique and tied to one specific local query.
03
Local SEO
On-page optimisation across the full site: schema markup, internal linking, location targeting and conversion path tuning for high-intent local queries.
04
Technical SEO
Crawl health, Core Web Vitals, mobile-first performance, structured data, sitemap and indexation work to make every page rankable from launch.
05
Article Writing
SEO-focused service and location articles written specifically for high-intent local queries across Dublin, Kildare, Wicklow, Offaly and Laois.
06
Google Business Profile
Full GBP setup, optimisation, posts and service category work to compete for the local 3-pack across the service area.
Our approach
Four phases
Four phases
from brief to live
01
Strategy
We mapped Delaney's full service catalogue against every town in their five-county service area. The plan: a dedicated page for each service and town combination, built to rank for one specific high-intent local query.
02
Design
A clean, trades-credible visual system designed to read well at speed. Big imagery of finished work, easy contact paths, fast-loading on mobile networks. Built so a homeowner deciding between three quotes lands here first.
03
Build
250+ pages generated through a structured build, each with unique copy, headings, schema and internal linking. Performance-tuned, every page scores cleanly on Core Web Vitals.
04
SEO
Technical foundations laid at launch: schema markup, sitemap, robots, canonicals. Combined with ongoing local SEO, article writing and GBP work running monthly across the full service area.
Client voice
In their own words
"Liam just finished a complete new website for me. After months of looking for a good website company, Liam contacted me, and from that phone call to a whole new website took only a week, I'd say. What a website he did for me. From start to finish he kept asking me what I wanted and needed in a website, and he got it perfect first go. Anyone looking for a new website or one to be redesigned, get in touch, you won't regret it. Thanks again Liam."
See it live
The full 250+ page build, live in production with SEO and article work running monthly.
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Get started
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- Live in 4-7 days
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