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liam and the team rebuilt my old site very happy with how it’s going website looks very professional. Would be happy to recommend anybody to him. 10 out of 10.
Our work/Case study
AfriPlumb: 51 enquiries a month from Google Ads
How a website built for emergency calls, and Google Ads run against it every day, turned a Wexford plumber's ad budget into calls and quote requests at about €10 each.
- BusinessPlumbing and heating
- Based inCo. Wexford
- CoversWexford, Gorey, Enniscorthy, New Ross, Rosslare
- ServicesWebsite and Google Ads
51
enquiries in a month from Google Ads
36 phone calls and 15 quote forms, recorded in the ads account.
€10
per enquiry
287 clicks turned into 51 enquiries at €10.03 each. The heating campaign ran at €6.32 each.
109
enquiries over three months
At an average of €11.72 each, plus WhatsApp taps from ad visitors on top.
Counted in AfriPlumb's Google Ads account: calls from the ads, taps on the call button and quote forms reaching the thank-you page. WhatsApp taps from ad visitors are counted separately in Google Analytics and are not in these figures.
The business
A plumbing and heating firm across Wexford
AfriPlumb is Craig Coxon's plumbing and heating business in County Wexford: general and emergency plumbing, boiler service, power flushing, hot water and bathroom renovations, with a 5.0 rating on Google.
The team covers Wexford town, Gorey, Enniscorthy, New Ross, Rosslare and the villages between, which is a big county for a van and a lot of searches to win.
The problem
Paying for clicks that never rang
Plumbing work is urgent and seasonal. When a boiler fails in November, the homeowner searches, clicks the first ad that looks local, and rings. Ads that send that click to a generic page, or that show for searches from people looking for plumbing jobs or DIY advice, spend the budget without the phone ringing.
AfriPlumb needed a site built for the call, and an ads account run tightly enough that every euro went on someone who wanted a plumber now.
What we built and run for AfriPlumb
A website designed around the emergency call, and two Google Ads campaigns run against it and checked every day.
Get a site like this ↗A site built for the call
Call and WhatsApp buttons first, a quote form above the fold that asks for the service and the Eircode, and every enquiry emailed with quick-reply buttons.
A page for each service
Emergency plumbing, boiler service, power flushing, hot water and bathroom renovations, each a page an ad can send its click to.
Town pages for the ads
Gorey, Enniscorthy, New Ross and Rosslare, so a search in each town lands on a page written for it.
Two campaigns, split by job
A heating campaign for boiler service, emergency heating and power flushing, and a general plumbing campaign for the rest, targeting Wexford at the hours the team answers.
Waste blocked every week
Over eighty negative keywords added so far, and weak searches paused, so the budget goes on people who want the job done.
Read every day, reported every month
A daily read of the account, budgets moved to where enquiries are cheapest, and a monthly report of spend, enquiries and cost per enquiry.
Designed for the person with water on the floor
Dark and confident, with the call button, WhatsApp and the quote form within one thumb on every screen.
Call first
The first screen is the number and a call button, because an emergency plumbing search is decided in seconds.
A quote form that asks for what Craig needs
The service and the Eircode, so the team can price and plan the job before ringing back.
Every page an ad can land on
Each service and town has its own page, so an ad for boiler service lands on boiler service, not the homepage.
Across County Wexford
The ads target the whole county at the hours the team can answer, and each town has a page of its own for the click to land on.
The heating campaign took the cheapest enquiries, so the budget was moved towards it ahead of winter.
What the businesses we build for say
Google review Verified on Google
From that first phone call to a whole new website took only a week. From start to finish he kept asking what I wanted and got it perfect first go.
Google review Verified on Google
Liam recently designed and built our website and I couldn't be happier with the result. From start to finish he was professional, easy to communicate with, and really understood what we wanted for the business. The site looks great, runs smoothly, and represents our company exactly how we wanted it.
Google review Verified on Google
Wow, what a super experience. Efficiency on another level. One of the best, most professional companies I have ever had the pleasure of dealing with. So happy with the end product. I will be telling everyone about the great service.
Google review Verified on Google
Absolutely the most professional company I have dealt with in 30 years in business. Straight to the point on all fronts. The process was so straightforward, I couldn't imagine a better outcome. Thanks for everything.
Google review Verified on Google
Liam has been a pleasure to deal with from start to finish. The whole process was easy. Very experienced in what he does. Highly recommended.
Google review Verified on Google
Everything was done quickly, professionally, and to a high standard. Excellent design. I'm very glad I used their services.
Google review Verified on Google
One of the best agencies I've worked with. It was amazing to see my idea come to life with such understanding. It's a little pricey, but you get what you pay for, and I kind of appreciate that.
Google review Verified on Google
Great service, very efficient and easy to deal with. Made the whole process simple and stress-free. 10/10. Thank you.
Google review Verified on Google
Service delivery is incredible. Delivered in a timely manner and with the utmost professionalism.
Google review Verified on Google
I got a website from Eflow Solutions. The setup was seamless and problem free. The new website looks clean and professional and it's very user friendly. Would highly recommend to anyone.
How the work runs
The site first, then the ads, then a winter relaunch and daily work on the account.
Step 1
The site
Built around the emergency call, every service on its own page, enquiries emailed straight to the team.
Step 2
Ads live
Google Ads campaigns sending each search to the page for that job.
Step 3
The winter relaunch
Boiler service, emergency plumber and four town pages added, and the account split into heating and general plumbing.
Ongoing
Read, block, move
Search terms read, waste blocked, budget moved to the cheapest enquiries, and a monthly report.
More of our work
Every site below is live, built by Eflow Solutions around the business behind it.
See all our work ↗Questions about the AfriPlumb campaign
How many enquiries did AfriPlumb get from Google Ads?
51 in a month: 36 phone calls and 15 quote forms, recorded in the Google Ads account, at €10.03 each. Over three months the account took 109 enquiries at an average of €11.72 each.
What counts as an enquiry here?
A call from an ad, a tap on the call button from an ad visitor, or a quote form that reaches the thank-you page. WhatsApp taps are counted separately and are not included in these figures.
Why split the ads into heating and general plumbing?
Heating work is searched for differently and takes cheaper enquiries. Running it as its own campaign meant the budget could move to it as the weather turned, instead of being shared evenly with searches that cost more.
Can you do the same for my plumbing business?
Yes, if we are not already working with a plumber in your area: we only take on one plumber in each area, so we are never helping your competitor. The website and the ads plan are quoted in writing within 24 hours of a short call.
Want enquiries like this?
Tell us what the business does and where it works. A written quote comes back within 24 hours.
Liam WolfeFounder. Reads every enquiry.087 348 3766 · liam@eflowsolutions.ie · WhatsApp